DEFINING AN AGENCY’S BRAND & USER EXPERIENCE – ENVANO

Reimagining the digital experience through an agency’s website redesign.

DURATION

6 months

PLATFORM

Desktop & Mobile

Web Designer, Visual Designer, Interactive Designer

ROLE

CLIENT

Envano, Inc.

Express-Lane Overview

Envano's website redesign aimed to address the challenge of spotlighting their services and facilitating easy access to essential information. The objective was to craft a unique design layout, establish a seamless connection between their physical and digital experience, and effectively convey the organization's essence through engaging visuals. With a full-screen browser approach, strategic placement of content, and the incorporation of interactive elements, the redesign successfully gave each service deserved attention and fostered a stronger connection with customers, ultimately enhancing the overall audience engagement.

Before Diving In

Envano is a full-service digital marketing agency delivering solutions in the areas of digital strategy, customer experience, creative, social media marketing, website development, digital advertising, and content marketing. The Envano website is a redesign project focused on rebranding the online presence and user experience of their digital marketing services.

Old Envano Website, 2018

The opportunity

my objective was to create a unique Website that diverged from convention.

This led to crafting a unique home page design layout, establishing a seamless connection between their physical and digital experience, and effectively conveying the organization's essence of who they are through engaging visuals throughout the web redesign.

What I’m Looking To Solve

“

How might we redesign a Website that Is Unconventional, Spotlights their services, and facilitatES easy access to essential information?

Some Challenges That I encountered

A Mini Style Guide

There was no comprehensive brand style guide to help provide creative direction and structure in the digital space.

Multiple Assets Were Needed Before Design

I had to find and gather assets from previous years that were in multiple locations, set up a photo shoot for each service, and make sure assets were applicable and up-to-date.

What was my strategic approach?

implement A full-screen browser approach, strategically placing visuals and content in the spotlight

1.

Bridge the Physical And Digital Space through HIgh Engaging Visuals And Office Space

2.

Incorporate interactive elements For a stronger connection between Clients, prospects, and The team

3.

I aimed to give and promote each of Envano's services at the forefront and pique the audience's interest by providing high-engaging visuals with direct links to their respective case studies on the homepage. For the subpages, I adopted a more traditional design layout, allowing for ample content and comprehensive information about the organization on each page.

RE-ESTABLISHING THE LOOK

I Renewed And Expanded The style guide To Help lay the groundwork.

In order to incorporate my strategic approach, I needed to redefine their style guide to help solidify brand identity, brand voice, and overall aesthetics of the imagery, iconography, UI components, etc. This change reflected more of a cleaner and more modern look.

Restructuring The Navigation ArchiteCture

a Revised site navigation was created To place each page correctly under The new Naming Convention.

Bringing Envano’s Brand to Life

Crafting the Brand Story To Align The Physical & Digital Space: The Home Page Approach.

With engaging visuals and a minimalist approach, I crafted the home page to capture viewers by seamlessly integrating high-engaging photography and a visual layout approach. To elevate user engagement further, I incorporated a hero video loop showcasing Envano's core principles that would enhance the overall browsing experience with smooth transitions.

Envano Home Page - Splash Video

Envano Home Page - Who We Are Section

Envano Home Page - Tagline Services Section

Envano Home Page - Our Services Pages

Envano Home Page - How To Get Started With Envano Section

Envano Home Page - Our Team Section

Envano Home Page - Testimonial Section

Envano Home Page - Blog Section & Footer

Envano Home Page - Mobile Screens

Tackling The SubPages

I took a more conventional approach With A Traditional Layout when constructing each subpage.

This was influenced by the substantial amount of content that these pages needed to accommodate. With each solutions/services page, a full detailed description of the projects was necessary to showcase Envano’s knowledge and expertise.

Ready To Experience the new Envano Website?

Visit website

Key Takeaways

Overcoming Challenges in Prioritizing the Project

During the Envano website redesign project, juggling other concurrent tasks made it challenging to maintain focus. Gathering necessary assets, particularly for photoshoots, proved time-consuming amidst busy schedules. Coordinating between Project Managers and Strategists, who were often tied up in client meetings, added another layer of complexity. However, diligently pushing this project forward and setting up incremental meetings was crucial for its success. Once each department was available to contribute, the project gained momentum and progressed efficiently.

Next Steps

Enhancing Subpages for Ongoing Improvement

As case studies continue to evolve, it's crucial for the template to remain adaptable to the unique nature of each project. Finding a solution to ensure scalability and narrative coherence without the need for constant layout redesigns would be essential.

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