Increasing Customer Satisfaction With A Grocery Ad Campaign

Festival Foods Digital Marketing Ad Campaign: BOGO Half Off Sushi Ad Designs

DURATION

2 Days

PLATFORM

Google & Social Media

Graphic/Visual Designer, Interactive Designer

ROLE

CLIENT

Festival Foods

Express-Lane Overview

For the Festival Foods Digital Marketing Ad Campaign, my primary goal was to enhance sushi sales during the Lent holiday by leveraging a multi-channel approach encompassing display, video, and social media ads. My role involved crafting 17 unique digital ad variations that effectively communicated the BOGO Half Off Sushi promotion while aligning with the brand's established guidelines. Utilizing Adobe After Effects, I added motion into the ads to help engage and entice the target audience across various platforms. By blending strategic design elements with compelling visuals, I aimed to drive customer engagement and drive sales during the promotional period. Unfortunately, due to NDA restrictions, I am not able to display real data or results of the campaign.

Before Diving In

Festival Foods, located in upper Wisconsin, is a prominent grocery store chain known for its commitment to quality, variety, and community engagement. They offer a wide range of fresh produce, meats, dairy products, and specialty items, catering to diverse customer needs.

The opportunity

my objective was to create Digital Marketing ads for A multi-channel Approach Involving Display, Video, And Social Media Ads.

This led to 17 display ad sizes and three social ad videos.

Google Display Ads

Madison Display Ads

Social & Video Ads

Ad Placements

AN Initial Mockup of what the ads will look like On The Site.

I created a mockup of the ads on the Madison.com website where Festival Foods had purchased a spot on their website to promote and expand their reach for this ad campaign. This allowed the team and client to get a visual representation of what it looks like before signing off.

Madison.com Home Page - Half Off Sushi BOGO Ads Mockup

Key Takeaways

Managing Multiple Ad Sizes and Guidelines

The Festival Foods BOGO Sushi ad campaign involved creating numerous ads, which required adhering to specific guidelines and templates to ensure content and images were proportioned across all platforms. Additionally, the iterative nature of the project involved multiple rounds of revisions and adjustments to maintain design consistency and balance across various ad sizes.

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