Xia’s Boutique Brand Identity

A small privately owned online jewelry business that provides a variety of jewelry and accessories.

Project Overview

About

Xia’s Boutique is a privately owned online jewelry and accessories business that was looking to re-establish their brand identity. I had the opportunity to explore the brand from conception to execution.

Project Duration

1.5 Month

Client

Xia’s Boutique, LLC

Role

Brand Designer, Visual Designer

GOAL

Xia's Boutique, LLC was looking to breathe new life into their brand, infusing it with a new and modern look that will help boost brand recognition, all while laying the foundation for a potential website revamp.

ROLE

I was given the task of brainstorming and bringing to life the entire brand identity for Xia’s Boutique. This included coming up the brand logo, handpicking the perfect color scheme/palette, selecting the right typography, crafting unique icons and patterns, and curating stunning photography.

Drawings & Mockups

The Creation Process

With the stakeholder's intriguing request to incorporate an elephant into the design, I experimented with various techniques to bring this vision to life. I dedicated a little over three weeks to dive deep into researching different variations of logo types, artistic styling, and competitor analysis. My aim was to craft a unique brand identity that truly resonated with the business. Once the logo was in place and approved, it was time to pivot and explore multiple typography styles and color palettes that perfectly complemented the essence of the business.