Envano Website Redesign
A digital marketing firm that specializes in all areas of digital space.
Project Overview
About
In the Envano website redesign project, we're embarking on a journey to completely revamp the website's appearance and vibe. Spotlighting their services and ensure that their customers can easily access essential information about the organization was their main objective.
Project Duration
~6 Months
Client
Envano
Role
Web Designer, Visual Designer, Interactive Designer
Goal
The goal was to craft a unique design layout that steps away from conventionality, to effectively showcase Envano's services and present a clear picture of who they are as an organization. In addition, I strived to establish a seamless connection between their physical and digital experience.
Role
I took on creating a fresh web design layout that would set Envano apart from their competitors and captivate customers, encouraging them to delve deeper into the array of services offered. Furthermore, I aimed to implement a strategic approach to effectively convey the essence of the organization through engaging visuals, helping visitors better understand who Envano truly is.
The Solution
I adopted a full-screen browser approach, strategically placing visuals and content in the spotlight. My aim was to give each of Envano's services the attention they deserved and to pique the audience's interest by providing direct links to their respective case studies. To bridge the gap between their physical and digital presence, I incorporated team photos and office shots. Additionally, I introduced interactive elements to foster a stronger connection between customers, prospects, and Envano's team. When it came to subpages, I adopted a more traditional design layout, allowing for ample content and comprehensive information about the organization on each page.
Re-Establishing the look
Brand Style Guide
Before starting the redesign, I had the opportunity to redefine their brand style guide to be better optimize for the web. I expanded the content and changed the design look and feel of the style guide to reflect more of a cleaner and more modern look than what it was prior.
The Architecture
Prior to recreating each landing page, a new site navigation had to be created so that each page were correctly placed under each category.
The Main Page
The goal of the home page was to be unconventional on how to tell Envano’s compelling story. Through the help of visuals and minimal content, I was able to come up with something that engages the audience to view Envano’s case studies. To further enhance the experience, I created a hero video loop of Envano’s core principles with a smooth fade transition.
The SUB PAGES
After finalizing the homepage, I took a more conventional approach when constructing each subpage. This decision was influenced by the substantial amount of content that these pages needed to accommodate. With each solutions/services page, a full detailed description of the projects were necessary to showcase Envano’s knowledge and expertise.
