Endries International Website Redesign
A fastener distributor company who has worked and supported original equipment manufactures (OEM) for the past 50 yrs in Northeast Wisconsin.
Overview
By uncovering multiple opportunities during the audit of the Endries.com website, the approach was to redesign their website to engage more of the right type of audience to help elevate Endries brand and the customer/employee experience.
Project Duration: 5 Months
Role: Visual Designer, UI Designer, Interactive Designer
Client: Endries International Inc.
GOAL
The goal was to enhance the Endries brand and the customer/employee experience on their corporate website. The primary focus involved a couple of changes to the website, such as having a more compelling company story, shifting from a product focus to a services/solutions focus, incorporating more SEO awareness, being mobile-friendly, easier content updates and company growth potential.
Role
My role includes creating wireframes, concepts, designs, art direction from conception to completion.
The Solution
By shifting the focus from a product-based to a solution-based approach, I wanted to make sure we push their services primarily towards the top of the Main Page highlighting two of their most visited Solutions pages. As the customer scrolls down the page, the intention was to show Endries credibility by incorporating their differentiators and in-depth knowledge in the varies industries which ultimately calls for their customers to get in contact with their team.
