Endries Pulse Microsite
Introducing the new RFID product inventory management system.
Overview
The Endries PULSE project was a comprehensive campaign for the Endries, Inc. PULSE product, an RFID product inventory solutions that they were looking to introduce through a microsite.
Project Duration: ~3 Months
Role: UX/UI Designer, Interactive Designer
Client: Endries International, Inc.
GOAL
The goal was to assist Endries, Inc. in promoting their PULSE product through brand awareness and directing their customers to a landing page to learn and connect OEMs with the Endries team.
ROLE
I was tasked to design a brand style guide that will carry across the Endries Corporate brand identity, schedule and create an image shot-list for a 1-day photoshoot and design a microsite that contained features, videos and resources for their customers and their teams about the new product.
The Brand Style Guide
With the absence of a brand style guide from the client and with only their corporate logo at hand, I extracted their brand color, font and icon to create a 15-page style guide to help jump start their brand identity. With a solid brand identity that establishes their color palette, font-family, textures, iconography and photography style I was able to maintain their brand across when designing the microsite.
The Photoshoot
With little to no photos of the new PULSE product available to use, the team and I put together a shot list of photo descriptions and creative direction. With a third-party photographer, I had the opportunity to take the lead and direct what shots were needed during the photoshoot.
AN IMMERSIVE EXPERIENCE TO SHOWCASE ENDRIES PULSE
By utilizing the brand style guide, the new photos, the design direction and inspiration from the team, it helped convey the Endries PULSE product solutions and its features throughout the microsite. By bridging the gaps between sales/ marketing, operations, customers, and IT helped grow new customer base, awareness of Endries’ services and enhancing the brand and digital landscape.
In addition to designing the microsite, I had the opportunity to create custom icons to represent each component of the product to help tie in the learning process visually.
The idea of turning the Endries PULSE product into an animated GIF came from the compilation of different angle shots. This resulted in creating a 360 degree view of the product using the different angles that were stitched together in Adobe After Effects.
