Festival Foods Turkey Trot Website Redesign
A community-based fun run event that focuses on families, healthy living and a sense of community for all ages and abilities.
Overview
Festival Foods Turkey Trot is a non-profit organization owned and operated by Festival Foods grocery store that hosts their Turkey Trot run annually during the Thanksgiving holiday. The project involves redesigning their 2019 website to improve the user experience and refresh look overall.
Project Duration: 3 Months
Role: Visual Designer, UI Designer, Interactive Designer
Client: Festival Foods Turkey Trot
GOAL
The goal of the Festival Foods Turkey Trot website redesign was to create an overall better user experience for the consumer. This included the website being mobile-friendly, simple to navigate, understand and find information, and have easy access to registration from a mobile device all within a clean design.
ROLE
My role was to create a fresh, clean modern website that allowed the user to easily select their local Turkey Trot run event location, gather information and register for the Turkey Trot race.
THE Solution
My solution to reaching the goal was to design the Main Page with easy access for the customer to register and search for local Turkey Trot locations in their area. This was achieved by providing a dropdown option at the bottom of the hero slider just above the fold and placing the Register button prominent in the top right corner for easy access.
