DESIGN CHALLENGE TWO
A Branded Packing Tape for a water park
Prompt:
Design a branded packaging tape for a water park.
Brand Logo:
A simple word logo with contrasting font weight and color. In addition, I slightly altercated the letters “A” and “S” to emphasize the waterpark slides to add uniqueness.
Mockups:
The approach was to make sure the branding was apparent in the packaging tape. The logo, colors, and icons help perpetuate the brand. To keep the logo from blending in the background, a light shadow was added to help with the distinction.